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Ezan, Pascale: Gollety, Mathilde: Hemar-Nicolas, Valerie:
Drawing as children's language: Contributions of psychology to the enrichment of research methodologies applied to child consumers.
[2015]
Lacoste-Badie, Sophie: Malek, Faten: Droulers, Olivier:
Influence of a sad program context on the process of advertising persuasion among younger and older adults.
[2013]
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Ezan, Pascale (1)
Gollety, Mathilde (1)
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Malek, Faten (1)
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advertising effect
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2013
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Recherche et applications en marketing
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